About Bart Zehren
With decades of experience diagnosing business conditions and market potential, if anyone has seen it all, or most of it, it's Bart Zehren. But Bart knows you never really see it all, because the "it" and the "all" are constantly changing. Time teaches the vital lesson that every situation, even ones you think you've seen before, require care and customization — a totally fresh, clear-eyed look.
Bart knows change is not merely a challenge to be overcome. He sees change as an inherent fact of a dynamic world. It's the fuel on which business moves (or stagnates). A hallmark of what's past, perhaps, but, more importantly, a potential beacon to a preferred future. The savvy market researcher has the tools and know-how to capture key moments of reality and unpack these remnants of the past and mirrors of the present into sign posts to the future. In short, good marketing research helps you get a grip on deep or changing realities so you can stay ahead of them, not lag behind.
It's much easier to hit moving targets when you know where they're going to be before they get there. Change becomes your friend and a means to greater value and success. Using slices of the past and present to peek at the future is the culmination of art and science; it is craft. Craft, in this sense, is the artful synthesis of knowing the tools - using both traditional and online, digital methods - as well as when and how to use them. But it is also knowing what to do with the fruits of such effort. As with any craft, it takes more than experience and certifications - eMarketing Association certifies that Bart has passed its exam for Advanced Social Media - to become a Master Craftsman, it also takes creativity and resourcefulness.
Developing these insights provides vital support of your marketing efforts to develop a strong brand image, build enduring customer relationships, introduce new products, determine competitive strategies, and more. So, whether it's from his experience building and managing marketing research groups for major corporations (Citicorp Diners Club, Northern Trust, Allied Van Lines), custom designing and managing qualitative and quantitative research for clients in CPG, services and B2B sectors, or teaching marketing and research (on campus and on-line), Bart Zehren — a Master Craftsman — brings a mastery of marketing research tools, methods and insights to your situation.
Bart's passion for adding value and success to his clients' efforts has a way of making his client's very happy (not to mention more successful). Call Bart at E-Research for Marketing: 847.864.7159 or email Bart Zehren.