Biography Overview

• Independent consultant in marketing research for consumer and B2B markets
• Originator of marketing science/research groups to support tactical and strategic decision-making; “missionary worker” in market information and measurement
• Three decades experience diagnosing business conditions and market potential

Independent Consultant—E-Research for Marketing

Consultant in Marketing Planning, Research and Strategy

• Expertise in custom designed qualitative/quantitative research for consumer and B2B markets in support of customer relationships, brand image measurement and repositioning programs, new product or program development, usability testing, competitive analysis, etc., via focus groups, in-depth interviewing, quantitative surveys (on-line or off), statistical data analysis and expert reporting.
• Clients: Lake County Discovery Museum, American Dental Assoc'n., The Motley Fool, TransUnion, cars.com, ShopperTrak, BroMenn Healthcare, Citibank, Harris Bank, Progeni (former new products subsidiary of NiSource/NICOR), political campaign consultants, etc. Also partners with research companies, marcom and ad/PR agencies, and brand strategy firms.

Corporate Positions

Inaugurated, built and managed marketing information/research groups for Citicorp Diners Club, Northern Trust and Allied Van Lines

• As Vice President of Marketing Research, Information and Planning Services for Citicorp, built internal consultative group and spearheaded strategic research efforts behind relaunch of Diners Club Personal/Corporate Cards, now consistently ranked #1 travel card by business travelers.
• Experienced in staff development and budget management, attitude research and market segmentation, strategic positioning and brand communications, new products, customer satisfaction, advertising testing and tracking, web site usability tests, usage metrics and tracking, channel partner studies.

Consultancy Background

Developed new business and managed marketing projects for clients of Chilton Research Services, Conway/Milliken Marketing, Sorkin-Enenstein Research Service

• Worked in consumer goods (beer, seasonings, books, gasoline, household products and telecommunications), financial services (involving retail, business and institutional product markets of all sizes and economic levels), health care, software and e-commerce
• Clients: Discover Card, Illinois Bell, Morton Salt, Miller Brewing, Meredith Book Group, TIME/LIFE Books, Merrill Lynch, CBOE (Chicago Board Options Exchange)

Academic/Professional Background

• Practitioner Faculty in Marketing, University of Phoenix Online and Adjunct Professor Marketing: Roosevelt, St. Xavier, Illinois Benedictine Universities, taught business policy, marketing and marketing research
• Author, “Marketing Research in the Financial Services Sector” in Marketing Financial Products and Services
• University of Chicago: MBA and BS Economics/Urban Studies from University of Illinois at Chicago