Full service, fully wired: go traditional or harness the internet.
Full and attentive service, including custom design and execution of qualitative and quantitative research, online or off, is what you get from E-RM. In addition to the full array of traditional research methods, E-RM brings the power of the internet and online research (including web-hosting of surveys and focus groups) to your business. As fast, flexible and convenient as it is objective and powerful, E-RM is the vital, cost-effective tool you need in your marketing arsenal.
Your all-around research resource.
With access to needed support services, e.g., cross country recruiting for qualitative research (focus groups and in-depth interviews), and reliable field services for in-person, mall or phone interviews, E-RM is a dependable resource for customized consumer and B2B market research. Distinctive benefits of our service include an efficient and effective means to quickly:
- Gather market insights on the crucial communications issues your team
is debating so you can resolve them and prepare a winning campaign proposal
or program
- Track brand image over time and compare it with competitors' brands
- Group the marketplace into distinct - and distinctly approachable —
target clusters, or segments, based on demo- or corpographics, motivations,
needs, attitudes and behaviors; then prioritize these consumer or business
"Clustomers" for more effective and efficient marketing effort
- Find new business, product or service opportunities based on a clear picture
of possibly neglected customer needs and wants, whims and wishes
- Gain insights into how to design, develop and nurture new product concepts
to achieve maximum market response and follow-through
- Survey early users of new products or services to gain insights for the
next generation and stay ahead of competition—all the while maintaining
contact with Early Adopters, the most vital and precious customers of all
- Evaluate service performance and customer satisfaction, including models
of loyalty or attrition, perhaps within a competitive or program context,
e.g., benchmarking or tracking reactions to CRM initiatives
In these cases and more, a customized, proprietary project solution is provided
using traditional research methods (in-person, phone or mail interviewing)
and/or on-line designs with web hosting. In each case, your full service project
management package comes complete with interpretation of findings, forthright
conclusions and practical recommendations.
Surefooted action trumps best guessing, second guessing and blind luck.
For many strategists and marketing communications professionals the need for fast, decisive action on tough decisions often leads to compromises grounded in little more than knee-jerk best guesses. But falling back on old favorite decision heuristics like splitting the difference or following the leader, without solid customized research, trades real solutions for sheer guess work and the luck of the draw.
Let's talk.
If you spend time pondering issues and questions like those above, we should
talk. Exchanging experiences and sharing concerns often leads to productive
solutions. Call Bart Zehren and E-Research for Marketing at 847.864.7159
or email Bart Zehren.
